A Must-Attend Event
SHOP! 2026 is France’s leading trade show dedicated to point-of-sale marketing.
This year, the event will take place on April 1–2 in Paris, Porte de Versailles, at the Parc Expo.
SHAKA-GROUP has been exhibiting for over two years, with a booth entirely designed and created by our in-house teams. It’s a unique opportunity for us to unleash our creativity and deliver a truly memorable experience for our visitors.
What’s happening at our stand
This year, we’ve chosen to go beyond traditional discussions by focusing on live demonstrations.
To showcase our expertise in a tangible way, visitors will be able to watch the installation of four display windows under real conditions over two days.
Wednesday, April 1
- 9:30 AM: “Spirits” display installation
- 2:00 PM: “Cosmetics” display installation
Thursday, April 2
- 10:00 AM: “Optical” display installation
- 2:00 PM: “Snacking” display installation
Our presence as an exhibitor allows us to offer several key highlights that demonstrate both our expertise and the hands-on work of our installation teams.
SHAK’ tool demonstration
During the installations, we will also present our SHAK’ tool, designed to optimize retail projects.
From start to finish, we will showcase:
- The different phases of a merchandising project
- The latest updates to the tool
A real asset for improving in-store processes and enhancing the customer experience.
This event allows us to:
- Strengthen relationships with our clients
- Demonstrate our expertise in the retail sector
- Highlight practical solutions to enhance the customer experience
